TEACHING HOURS

(WEEKLY)

The aim of this course is to,

- present the basic concepts of management, strategy and administration of cultural organizations/industries.

- explore the ways in which cultural policies and cultural administration contribute toward the development of cultural organizations/industries.

- examine the formation of cultural and administrative policies.

-investigate the regulatory and legal context in which cultural administration is exercised in the context of cultural organizations.

-explore the contribution of administrators in the development and formation of strategic planning.

-discuss the most significant problems in relation to the institutions, regulation and public interest for the development of cultural policies in the context of a digital environment.

- examine and analyze the development of cultural policies and managerial planning for an effective cultural administration in the 21st century.

Upon successful completion of this course, the students should be able to:

- understand the concepts of culture, cultural industries, cultural policies and administration.

- Investigate the different tools through which cultural administration, cultural policies and cultural communication are implemented.

- Analyze trends for cultural administration, management and communication in the context of cultural institutions.

- Describe the function of the cultural economy along with the methods for cultural promotion in a digital context.

- Examine the structure of cultural institutions and the legal context in which they operate.

- Develop research skills and critical abilities in order to work as cultural managers, design cultural policies and develop financial plans and communication strategies for the promotion of cultural products and institutions.

Decision-making

Autonomous working

Collaborative working

Advancement of a free, productive and inductive mind

Unit 1: The Theoretical framework

Introduction to culture

- Cultural policy framework in Europe and Greece

- Cultural education and Museology

Unit 2: Cultural management

Cultural management

Planning Cultural policy

Planning Cultural organizations

Unit 3: Cultural Economy- EU Programs

Introduction to the Producer’s Theory

Productivity and Costs

Competition – EU Programs

Unit 4: Cultural communication

- Communication principles and methods

- Communication media

- Cultural Marketing

Language of Assessment: Greek, (English, Italian ERASMUS)

Method of Assessment:

Written term exam that includes:

-Multiple choice questions

-Short answer questions

-Problem-solving in Cultural organizations

Bitsani E. (2004), Cultural management and regional development: Planning cultural policies and cultural product, Dionikos, Athens (in Greek)

Bitsani, E. (2013). “Intercultural City Identity” and “Human Intercultural Cities” (H.I.C) An Ontological/dynamic Model for the Social Cohesion of Modern and Post - Modern Cities. The research example of Trieste Italy” research monograph. New York: Nova Publishers.

Bitsani, E. (2016). The cultural heritage and the historic memory as a main factor for sustainable development of modern city in the framework of crisis. The case study of the museum cluster ‘Museumsinsel’ in Berlin. In G. Mergos & N. Patsavos (Eds). Cultural Heritage and Sustainable Development. Economic Benefits, Social Opportunities and Policy Challenges (pp. 163-176). Chania

Benhamou, F. (2013). Public intervention for cultural heritage: normative issues and tools. In Rizzo, I. & Mignosa, A. (Eds.), Handbook on the economics of cultural heritage (pp. 3-16). USA: Edward Elgar Publishing.

Ghilardi, L., (2005). Culture at the centre: Cultural planning, a strategic approach to successful and sustainable community-based regeneration in Scotland”. London: Noema research and Planning Ltd.

Connolly, M.G., (2013). The 'Liverpool model(s)': Cultural planning, Liverpool and Capital of Culture 2008.International Journal of Cultural Policy, 19:2, pp. 161-180.

Gibson L., Stevenson D., (2007). Urban Space and the Uses of Culture, International Journal of Cultural Policy, 10:1, pp. 1-4.

Gray, O., (2006). Managing the Unmanageable: The Politics of Cultural Planning. In Public Policy and Administration. 21:2, pp. 101-113.